novembre 2020, Études
Mckinsey
![étude Mckinsey](https://www.comitecolbert.com/app/uploads/2020/11/mckinsey-china-luxury-report-2019-how-young-chinese-consumers-are-reshaping-global-luxury-3-600x860-c-center.jpg)
This is the story of how a new generation of Chinese consumers are powering the global luxury market, and the double-edged sword they present to the world’s leading luxury brands. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands.
![étude Mckinsey](https://www.comitecolbert.com/app/uploads/2020/11/20200420-covid-19-luxury-ed-600x860-c-center.jpg)
COVID-19 response strategies in Luxury
A perspective on how leading luxury companies act now and how this crisis will change the industry