Subject:
Come up with a new medium for the Book of the Future.

Objective(s):
Use a creative, forward-looking approach to devise an ergonomic, simple and attractive alternative
to the traditional book.

How the subject fits brand image:
The book is our most important medium.

Useful information about the company:
Started in 1876, Flammarion is a general publishing house that aims to make all kinds of knowledge, the best possible content, available to as many people as possible. Flammarion's production is highly diversified, covering all areas of literature, the fine arts, handsome illustrated books, how-to books, social sciences/the humanities, and books for children/young adults. It publishes about 600 titles a year.

Product definition and expectations regarding the subject:
Present a creative alternative to the traditional book that shows vision while preserving its universal basic values: it must be simple, substantial and sensitive. This new medium should appeal to people that love new technology as well as more conservative readers that prefer books made of paper.
"L’objet en apparence banal qu’est le livre est le résultat de ruptures historiques et de siècles de perfectionnements. Sa longue histoire est dominée par un objectif constant, qui deviendra de plus en plus clair avec le temps : donner au texte un support parfaitement maniable et qui interpose le moins d’obstacles possible entre le lecteur et la « matière à penser (ou à rêver) » du texte. Toute tentative de virtualisation du livre devra tenir compte de ces propriétés fondamentales et les recréer au plus près, quitte à les enrichir du potentiel de l’hypertexte" Christian Vandendorpe.

Target group:
Universal audience.

Required materials:
No requirements.

Required techniques:
No requirements (prioritize originality and ergonomics).

Dimensions:
No requirements.

Approximate price of the product:
The price of a book.

Sales channels:
The same as for conventional books (bookstores, shopping centers, specialized networks).

Students must submit the following:
 Drawings in color and with dimensions (A4 or A3)
 Scale models desired
 Explanatory document

Other useful information:
What the object feels like and looks like will be very important. Short-term technical feasibility is not a top priority. We are not expecting a technical answer for this subject, but a singular, visionary and artistic proposal.